7 GEO Metrics Every Ecommerce Brand Should Track

Tracking the right GEO metrics separates brands that appear in AI recommendations from those that remain invisible. Here are the seven essential metrics every ecommerce brand needs to monitor for AI visibility success.

Why GEO Metrics Matter for Ecommerce

Traditional SEO metrics like rankings and organic traffic tell only part of the story. With 62% of consumers now trusting AI to guide their brand decisions, ecommerce brands need new measurement frameworks specifically designed for generative AI environments.

GEO metrics reveal how often AI platforms recommend your brand, the context of those recommendations, and how you compare against competitors in AI-generated responses.

1. Citation Frequency

Citation frequency measures how often your brand appears in AI-generated responses across different platforms. This is the foundational GEO metric that indicates your overall AI visibility.

How to track it:

• Run standardized prompts weekly across ChatGPT, Perplexity, and Google AI Overview
• Document each mention with timestamp and platform
• Calculate mentions per 100 prompts as a baseline

Target: Aim for 15-30% citation rate in your primary product category within 90 days of optimization.

2. Share of Voice in AI

Share of Voice (SoV) compares your brand mentions against competitors in AI responses. Since LLMs only cite 2-7 domains per response, earning a consistent presence means outperforming others in your category.

How to measure:

• Track competitor mentions alongside your own
• Calculate percentage: (Your mentions / Total category mentions) x 100
• Segment by platform and query type

Benchmark: Top-performing brands achieve 25-35% SoV in their primary categories.

3. Mention Position

Where your brand appears in an AI response matters significantly. First-position mentions carry more weight than being listed fifth among alternatives.

Position tiers:

• Primary recommendation: Named first or as the main suggestion
• Secondary mention: Listed among top 3 options
• Tertiary reference: Mentioned in a broader list

Goal: Shift from tertiary to primary mentions through improved GEO optimization.

4. Sentiment Analysis

AI platforms don't just mention brands—they contextualize them. Tracking whether mentions are positive, neutral, or negative helps identify perception issues before they scale.

Sentiment categories:

• Positive: Recommended, praised, highlighted for specific strengths
• Neutral: Listed without opinion or as factual reference
• Negative: Criticized, warned against, or unfavorably compared

Target: Maintain 80%+ positive sentiment in AI responses.

5. Context Accuracy

Are AI platforms saying the right things about your brand? Context accuracy measures whether your product features, pricing, and positioning are correctly represented.

What to verify:

• Product descriptions and features
• Pricing accuracy (especially for dynamic pricing)
• Brand positioning and unique value propositions
• Availability and shipping information

Action: When inaccuracies appear, update your website content with clearer, more authoritative statements that AI systems can learn from.

6. Query Coverage

Query coverage tracks which types of prompts generate brand mentions. Categories include decision queries (buying intent), reputation queries (brand trust), and market queries (competitive landscape).

Query types to track:

| Query Type | Example | Intent |

|------------|---------|--------|

| Decision | "Best running shoes for marathon training" | High purchase intent |

| Reputation | "Is [brand] reliable?" | Trust verification |

| Market | "Top athletic shoe brands 2026" | Category exploration |

Target: Coverage across all three query types, with strongest performance in decision queries.

7. Citation Source Quality

When AI cites sources, the quality of those sources affects how your brand is represented. Track which of your pages get cited and which external sources mention your brand.

Source tiers:

• Tier 1: Your owned properties (website, blog, official social)
• Tier 2: Authoritative third-party mentions (reviews, publications)
• Tier 3: User-generated content (forums, social mentions)

Target: 86% of citations should come from brand-managed properties, mirroring what research shows as the pattern for successful brands.

Building Your GEO Dashboard

Consolidate these seven metrics into a single dashboard for weekly monitoring. Track trends over 90-day periods to identify patterns and measure the impact of optimization efforts.

Weekly tracking cadence:

• Run 20-30 standardized prompts across platforms
• Document all mentions, positions, and sentiment
• Compare against previous week and 90-day baseline
• Identify content gaps for optimization priority.